Agencies | Governor
Virginia Regulatory Town Hall
Virginia Alcoholic Beverage Control Authority
Virginia Alcoholic Beverage Control Board of Directors
Advertising [3 VAC 5 ‑ 20]
Review 661
Periodic Review of this Chapter
Includes a Small Business Impact Review
Date Filed: 5/1/2001
Review Announcement
The Alcoholic Beverage Control Board invites public comment on 3 VAC 5-20-10 et seq., Advertising.
The goal of these regulations is to promote the public health, safety, and welfare by promoting moderation in alcoholic beverage advertising, while allowing manufacturers, distributors, and retailers a reasonable opportunity to promote their products in the marketplace.
Pursuant to Executive Order 25 (98), the board will consider whether (i) the regulations are effective in achieving their goals; (ii) the regulations are essential to protect the health, safety or welfare of citizens or for the efficient performance of an important governmental function; (iii) there are less burdensome and less intrusive alternatives for achieving the essential purpose; and (iv) the regulations are clearly written and easily understandable by the individuals and entities affected.
Comments on the regulations and suggested amendments are welcome and will be accepted until May 31, 2001. Comments should be sent to Sara M. Gilliam, Assistant Secretary, Department of Alcoholic Beverage Control, 2901 Hermitage Road, Post Office Box 27491, Richmond, Virginia 23261, or e-mail to:, or fax to: (804)213-4411.
Publication Information and Public Comment Period
Published in the Virginia Register on 5/1/2001
Comment Period begins on the publication date and ends on 5/31/2001

Comments Received: 0

Review Result
Amend the regulation
Action Implementing the Result
Action ID #911: Advertising Rule Revisions
Attorney General Certification
Prior to early 2014, AG periodic review certifications were done off-line