Virginia Regulatory Town Hall
Agency
Virginia Alcoholic Beverage Control Authority
 
Board
Virginia Alcoholic Beverage Control Board of Directors
 
chapter
Advertising [3 VAC 5 ‑ 20]
Action Chapter 20 Regulatory Reform and Periodic Review
Stage Proposed
Comment Period Ended on 9/27/2024
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Back to List of Comments
9/25/24  10:29 am
Commenter: Kevin McNally - Counsel for Virginia Beer Wholesalers Association

3VAC5-20 – Advertising.
 

Although the Virginia Beer Wholesalers Association continues to support the majority of the proposed amendments to the advertising regulations, its member wholesalers have strong reservations regarding the expanded use of non-professional athletes and athletic teams in the promotion of alcoholic beverages under 3VAC5-20-10.  The VBWA and its member wholesalers believe the proposed relaxation of the current restrictions increases the likelihood that underage persons will be enticed to consume alcoholic beverages. Of particular concern is that many amateur athletes themselves may not be of legal drinking age, but the prohibition of depicting such persons is made clear only as applies to outdoor advertising under 3VAC5-20-30.

CommentID: 227901