The world has changed a great deal since I began practicing dentistry, when advertising was illegal and we had to practice only under our own name.  Now we have drug companies advertising medications of all types directly to the public, we have lawyers advertising their services to right all wrongs nightly on TV, and we have dentists advertising in all media- including on the sides of a car which the dentist drives around town for a year,  then promises to give it to the lucky winner of a contest for people who refer a new patient to that dentist. In fact,  the ethics of the entire population is questionable if one bases one's judgement on current events in the entertainment industry and politics.  However, it's time to draw the line somewhere and this is at least a place to start to control the excesses and to keep the playing field level for all dentists and their patients.