Specialists undergo years of advanced training and specialty practice to offer the public the best choices for their  specialty dental care. The public has so little information to make informed choices now, loosening the restriction on advertising allows anyone to infer that they have specialty training and it allows third parties to capitalize on this also. Dental insurance companies and businesses that would profit from reduced fee for services will continue to try to reduce the quality of specialty services to the public and make it harder for the public to discern the difference.