Virginia Regulatory Town Hall
Virginia Alcoholic Beverage Control Authority
Virginia Alcoholic Beverage Control Board of Directors
Advertising [3 VAC 5 ‑ 20]
Action Chapter 20 Regulatory Reform and Periodic Review
Comment Period Ended on 7/7/2023


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7/7/23  9:06 am
Commenter: Tommy Herbert, Virginia Restaurant Lodging and Travel Association

VRLTA Supports Proposed Change to 3 VAC-5-20-10(C)(8)

To Whom it Will Concern:

The Virginia Restaurant Lodging and Travel Association (VRLTA) was founded to provide a single unified voice for Virginia’s restaurant, hotel-lodging, travel, and hospitality supplier industries. Our mission is to further advocate on behalf of the legislative priorities and interests of Virginia's restaurants, hotels, attractions, and destinations to Virginia's General Assembly and regulatory agencies.

VRLTA supports the proposed change to 3 VAC-5-20-10(C)(8) to allow ABC licensed restaurants to offer discounted price on food and alcoholic beverage combinations during the permitted hours for happy hours.

If you have any questions regarding this feedback, please do not hesitate to reach out to me at

CommentID: 217800

7/7/23  5:00 pm
Commenter: Kevin R. McNally, Esq., Counsel - Virginia Beer Wholesalers Association

VBWA Supports the Proposed Amendments to the Advertising Regulations

VBWA supports the proposed amendments to the advertising regulations, but urges the Authority consider further clarification of what activities may constitute unlawful "sponsorship," as opposed to permissible "advertising." The distinction has become particularly important in light of the increasing presence of alcoholic beverages and advertising in and around at college sporting events.      

CommentID: 217811