Amending 3VAC5-50-160 is a long overdue, necessary action for this body to undertake. The current inability of licensed establishments to (responsibly) advertise their Happy Hours is detrimental to both the businesses affected by this law and the localities those businesses reside in. By allowing licensed establishments to advertise Happy Hour, this body will enable local businesses to draw more potential customers and thus potentially create more tax revenue for the localities said establishments are located in. 

The only issue with the proposed amendment is the language contained within it. As another commenter pointed out, the language surrounding "targeting minors" through advertisement is overly vague. Leaving the language regarding minors as vague could lead to different interpretations by VA-ABC officials as to what constitutes "Targeting minors". A specific standard should be further delineated within this amendment so there is no confusion as to what is acceptable advertising (I.e. doesn't target or influence minors) and what is not considered acceptable advertising.