Action | Amendment to restriction on advertising dental specialties |
Stage | NOIRA |
Comment Period | Ended on 9/5/2018 |
PRDC works with predominantlhy underserved, low income patients. Our patients don't have the knowledge and sophistication to understand the difference between a general dentist that treats children and the care that can be provided by a board certified pediatric dentist. The existing regulations protect our patient base by prohibiting advertising that seeks to blur the distinction and fool patients into thinking it is 'all the same'.
If we have specialists in dental practice we need to be able to communicate the benefits of being treated by those specialists.This proposal confuses the message and, by extention, the patient. Strongly oppose.