The previous rules on advertising has kept many deceptive dentists from flooding the public with misinformation and thinly veiled bait-and-switch tactics.  If you remove this existing protection, you are opening a pandora’s box that will strongly erode the public’s already weakened trust in dental professionals.  Please consider the motive of whoever is suggesting such nonsense.  Does it come from a place of improving the quality of care for the public? Or is it another way thicken their pocket books?  If the board sincerely considers the well being of the public, I believe you all will quickly shoot this down.