I write in complete support of adoption of the ADA Code of Ethics as the basis of ethical practice for Virginia's dentists.  For those of us who are ADA members, it is already our guidance for practice and has been so for many years.  Unfortunately, our profession has fallen prey to a highly competitve environment where it can be easy to lose sight of crossing ethical lines.  So often, outside influence by those promoting marketing and advertising lead our members into areas where they may not realize they are acting outside of ethical guidelines.  The ADA Code of Ethics serves our patients in providing assurance that decisions are made with their best interests in mind and not influenced by factors outside of the doctor/patient relationship.