Virginia Regulatory Town Hall
Agency
Virginia Alcoholic Beverage Control Authority
 
Board
Virginia Alcoholic Beverage Control Board of Directors
 
chapter
Retail Operations [3 VAC 5 ‑ 50]
Action Updating Retail Operations Regulations as a Result of Periodic Review
Stage NOIRA
Comment Period Ended on 8/29/2012
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8/28/12  11:12 am
Commenter: Wayne Frith; SAFE, Inc

Happy hour advertising
 

Happy Hour events invite customers to consume more alcohol (lower prices equal greater consumption as revealed in many research studies) in a short period of time which tantamount to encouraging binge drinking. Binge drinking leads to high risk behaviors including drunk driving, violence, sexual agression or putting oneself in a sexually compromising positiion.

I strongly oppose any expansion of the advertising of Happy Hour beyond the current provision to post prices and times inside the particular establishment. In the 2012 General Assembly a bill passed the House proposing to allow Happy Hour advertising. Upon learning of wide public opppostion, the patronage withdrew the bill during Senate deliberation. To allow expansion of Happy Hour advertising by regulation seems to contradict legislative intent.

 

 

CommentID: 23833