Action | Updating Advertising Regulations as a Result of Periodic Review |
Stage | NOIRA |
Comment Period | Ended on 8/29/2012 |
Do not allow instantly redeemable manufacturer coupons. Alcohol consumption is responsive to price. Studies showed higher alcohol prices were consistent with fewer motor vehicle crashes and fatalities, less alcohol-impaired driving, less violence and fewer deaths. Youth are particularly sensitive to price. Do not lower the price of alcohol by allowing manufacturer coupons