Virginia Regulatory Town Hall
Agency
Virginia Alcoholic Beverage Control Authority
 
Board
Virginia Alcoholic Beverage Control Board of Directors
 
chapter
Retail Operations [3 VAC 5 ‑ 50]
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10/28/25  9:03 am
Commenter: Gary Cohen, Glory Days Grill

Happy Hour Extension until midnight
 

As a long-time operator of Full-Service restaurants in VA, I have always found the 9PM deadline for Happy Hours very restrictive to our business. Happy Hours are a means to incent folks to come out and patronize our restaurants during off peak times, not necessarily to drink more.  In this day and age of declining sales and rising costs, restaurants should have the right to incent guests with lower pricing or special deals as it sees fit.

Our company currently operates restaurants in 4 states, where we offer "all day Happy Hour (except Virginia, til 9PM)" Locations in other states perform better with late night sales because of this, and we think our locations in Virginia should be entitled to the same opportunity.

Our company whole-heartedly supports the expansion of late-night happy hour from 9PM until Midnight.

Respectfully,

Gary Cohen

Glory Days Grill

CommentID: 237536