Agencies | Governor
Virginia Regulatory Town Hall
Agency
Virginia Alcoholic Beverage Control Authority
Board
Virginia Alcoholic Beverage Control Board of Directors
 
chapter
Advertising [3 VAC 5 ‑ 20]
Guidance Documents
Chapter Information
Description This chapter sets forth limitations on advertising of alcoholic beverages by manufacturers, distributors, and retailers.
State Authority Title 4.1, Code of Virginia
Federal Authority None entered
Exempt from APA No, changes to this chapter are subject to the Administrative Process Act.
Text of Regulation Link to Virginia Administrative Code
Goals of Regulation To promote the public health, safety, and welfare by promoting moderation in alcoholic beverage advertising, while allowig manufacturers, distributors, and retailers a reasonable opportunity to promote their products in the marketplace.
Meetings See all meetings (3) relating to this chapter.

Contact Information
Name / Title: LaTonya D. Hucks-Watkins  / Senior Legal Counsel
Address: 2901 Hermitage Rd.
Richmond, VA 23220
Email Address: latonya.hucks-watkins@virginiaabc.com
Telephone: (804)213-4698    FAX: (804)213-4574    TDD: ()-
Current Actions
Action Title Latest Stage Status
Electronic Rebates Fast-Track Submitted to the Registrar and awaiting publication (12/20/2021).

Past Actions
Action Title Latest Stage Status
Advertising Print and Electronic Media - College Publications Fast-Track Stage complete. This regulation became effective on 07/15/2016.
Alcoholic beverage advertising on outdoor signs and billboards Final Stage complete. This regulation became effective on 12/18/2013.
Updating Advertising Regulations as a Result of Periodic Review Final Stage complete. This regulation became effective on 12/18/2013.
Amendments to Advertising and Tied-House Regulations to conform to recent General Assembly action and to simplify and update them. Final Stage complete. This regulation became effective on 03/05/2010.
Use of Athletes and Novelty and Specialty Items
This action is exempt from the executive branch review process.
Final Stage complete. This regulation became effective on 08/28/2002.

Withdrawn Actions
Action Title Latest Stage Status
Revisions as a Result of Periodic Review NOIRA Stage withdrawn on 08/11/2006 after the comment period had ended.
Advertising Rule Revisions NOIRA Stage withdrawn on 07/30/2004 after the comment period had ended.

Periodic Reviews
Last Activity Status
2/4/2019 Completed Amend
9/27/2011 Completed Amend
1/26/2004 Completed Amend
5/1/2001 Completed Amend